2017 Jeep Compass Trailhawk off-road Enlarge PhotoIt is what it is... READ: 2017 Jeep Compass reviewThat's because "low range" here isn't quite what it seems. Exploring old mining trails above Idaho Springs, Colorado, I pushed my Compass Trailhawk tester as far as I could. Coming in for approach and departureTwo big advantages to the Compass Trailhawk are its front and rear bumpers, which aren't just for looks. If you define "off-road" as more than a gravel trail, you'll certainly want the Compass Trailhawk.
as mentioned in "We speak of freedom and adventure, which are Jeep values, in ways that are relevant to these target millennials. "We want to connect with them and be relevant," Olivier Francois, chief marketing officer for Fiat Chrysler Automotive, told me. As it arrives in volume at Jeep dealerships, the new vehicle is an important refresh as Jeep overall struggles with its first slump in nearly a decade. Jeep is launching an advertising campaign for the all-new Compass compact utility vehicle that tries to communicate with mid-generation millennials by acknowledging the many important life choices they are making -- and by suggesting that purchasing a Compass could be one of those decisions. "Recalculating" is the title of the first TV commercial for the 2017 Compass that Jeep is counting on to make the brand more relevant in a compact segment that is increasingly important in the ever-expanding sport-utility universe.
